Evaluating the Social and Business Value of Placemaking Investments by Building a New Global Program

As a large technology company, the client operates and activates publicly accessible spaces such as retail areas, community spaces, and plazas as part of its mixed-use portfolio. Without a process to assess the social and business outcomes of the company's placemaking investments, real estate stakeholders didn't have visibility into what was happening at their assets, had difficulty advocating for improvements, and communicating their positive impact. Note: This case study uses illustrative visuals and figures to convey project scope and scale where information is not available publicly. Actual details are confidential.