Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Details

Guiding a People-First Strategy for Retail Design and Development

The client's global portfolio of publicly accessible space consisted primarily of retail assets. Retail strategy and operations teams across the portfolio lacked alignment in their approaches, processes, and policies. Additionally, teams were not systematically capturing or implementing best practices from within the portfolio or from relevant global precedents. Note: This case study uses illustrative visuals and figures to convey project scope and scale where information is not available publicly. Actual details are confidential.

Client

Fortune 10 technology client

Location

N/A

Year

2024

THEMES

Retail design, commercial activation, best practice research

How might retail serve as social infrastructure? I authored a visually engaging and digestible document to set a people-first foundation for retail strategy and operations teams to achieve consistent and value-aligned retail as they negotiate market drivers and constraints.

HIGHLIGHTS

01

Foundational Best Practices

Looking at the building blocks of a retail environment holistically, I developed foundational best practices across four key pillars - Retail Use, Tenant Mix & Leasing, Place Experience, and Place Activation.

02

Strategy Development Process

In partnership with a retail strategist, I synthesized retail drivers tailored to their corporate context and standardized process to develop a retail strategy based on the company's portfolio.

03

Eye Level Design Deep Dive

I developed human-centered best practices for retail design that encompassed retail interiors, storefront, immediate edge design

Testimonial

"In an environment where shifts in direction can be abrupt but details on strategy can at times be vague, Ashrita knows how to ask the right questions and provide a framework that makes us and our client more effective."

Account Lead

Account Lead