Setting a People-First Strategy for Retail Design and Development

A global technology company operates publicly accessible retail areas, community spaces, and plazas at mixed-use office buildings across the U.S. and Europe. My team at Gehl served as program and operations strategy support for the Global Placemaking Lead overseeing these areas from 2020-2025. We discovered that retail strategy and operations teams across the portfolio lacked alignment in their approaches, processes, and policies. Additionally, teams were not systematically capturing or implementing best practices from within the portfolio or from relevant global precedents. Note: This case study uses illustrative visuals and figures to convey project scope and scale where information is not available publicly. Actual details are confidential.