
Details
Guiding a People-First Strategy for Retail Design and Development
The client's global portfolio of publicly accessible space consisted primarily of retail assets. Retail strategy and operations teams across the portfolio lacked alignment in their approaches, processes, and policies. Additionally, teams were not systematically capturing or implementing best practices from within the portfolio or from relevant global precedents. Note: This case study uses illustrative visuals and figures to convey project scope and scale where information is not available publicly. Actual details are confidential.
Client
Fortune 10 technology client
Location
N/A
Year
2024
THEMES
Retail design, commercial activation, best practice research
How might retail serve as social infrastructure? I authored a visually engaging and digestible document to set a people-first foundation for retail strategy and operations teams to achieve consistent and value-aligned retail as they negotiate market drivers and constraints.
HIGHLIGHTS

01
Foundational Best Practices
Looking at the building blocks of a retail environment holistically, I developed foundational best practices across four key pillars - Retail Use, Tenant Mix & Leasing, Place Experience, and Place Activation.

02
Strategy Development Process
In partnership with a retail strategist, I synthesized retail drivers tailored to their corporate context and standardized process to develop a retail strategy based on the company's portfolio.

03
Eye Level Design Deep Dive
I developed human-centered best practices for retail design that encompassed retail interiors, storefront, immediate edge design
Testimonial